Footwear
Fitting 2008 :
Theory and Practice
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Sydney Footwear 23rd & 24th August |
Menzies Hotel, Sydney
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Cost per person: (Price inclusive of GST)
One member only: $400.00
Two or more persons only: $375.00 each
Non members: $490.00
Two or more non members: $450.00 each
An
Intensive two day course:
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Consultative Selling - a session on developing persuasive and effective selling skills. |
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Podiatry - New developments, growing feet, development of gait, problems with feet, including the use of orthotic s. |
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Understanding Shoe Construction and Materials - construction and materials in current use. How to identify & recommend shoes for particular applications. |
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Childrens fitting - A special consideration. |
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Practical Fitting - a hands on session conducted in small groups where an experienced fitter individually guides each course member through the measuring steps, putting shoes on feet, and building confidence in real fitting. situations. |
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Course notes will be forwarded upon receipt of the registration form, and additional material will be provided during the course. There will not be an examination, however, completion of the Course will be recognised with a certificate. The cost of the Course can easily be recovered by two or three saved sales !! |
Course details
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The course is aimed at retailers who would like to be able to respond to their customers with advice that is authoritive and relevant. The trend in selling towards "Consultative Selling" requires that those selling shoes have a command of their subject, and that they can offer advice ina way that is persuasive and to the point. Speakers from within and outside the industry will explain the technique and provide the necessary information. An additional focus will be on the area of children's fitting. This is being done partly because it can be seen as a special case, and partly because it highlights fitting in its' purest form. The concepts can be generalised to adult fitting. The traditional division in retailing - between convenience and comparison goods - is more pronounced than ever before, and customers' expectations have changed. In all areas of "comparison buying" they look for informed advice. "These are nice" must be replaced with "This would be a good shoe for you because ..." An academic and a practising podiatrist will discuss issues of foot health and advances in treatment. This will include considerations for fitting shoes to work with orthotic devices. They will also indicate that it is appropriate for you to suggest your customer seek professional advice. Professionals from within the shoe industry will explain the way shoes are constructed, the reasons for choosing different materials and the relationship between structure and function. When these are considered, together with high standards of fitting, the techniques of "consultative selling" can be applied, and customers will value the fact that their choice has been an informed one. |
