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Members shall give equal, courteous,
polite, and attentive service to all customers without regard to volume
or frequency of purchases. |
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Members shall ensure that advertisements,
signs, and promotional literature prepared by them or on their behalf are
truthful and informative, and without any tendency to deceive or mislead |
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Members shall describe products
accurately and without misrepresentation, both verbally and in writing. |
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Members shall not illustrate and
display articles which differ from those actually on sale. |
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Members shall promptly investigate
complaints and take necessary or appropriate steps to redress any wrong. |
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Members shall not use unfair or
misleading comparisons in order to induce purchase of one brand or product
rather than another. |
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Members shall not knowingly make
available for sale any item likely to endanger the safety of its user. |
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Members shall inform manufacturers
or distributors and relevant authorities if they have reason to believe
that a product will endanger the health or safety of a user. |
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Members shall take all possible
steps to inform and educate employees dealing with the public on the application
of this Code. |
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